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  Back in 1908, fire insurance was expensive, and many farmers were without coverage. In January of that year, a few farmers from Tuscola and Lapeer counties gathered to find some means of acquiring fire-loss protection that was affordable to all. As a result of that meeting, George C. Whitaker (a driving force in promoting the use of lightning rods as fire protection), and six other local prominent people formed The Farmers' Mutual Lightning Protected Insurance Company of Michigan, Limited. Focusing particularly on the importance of lightning rod use, the main philosophical building block for this new insurance company was: "Loss prevention is of equal importance to loss payment."

Over the years, we have been known by many names, including State Mutual Rodded Fire Insurance Company of Michigan (popularly called "The Rodded Company" and "The Flint Company") and State Mutual Insurance Company of Michigan. After the merger of State Mutual and Pioneer Mutual in 1967, our present name, Pioneer State Mutual Insurance Company, came into being.
 
 

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